The "9.17 China Nut Health Week" has been successfully held for seven sessions since 2016, with a cumulative audience of more than 600 million people. The scientific dietary concept of "a handful of nuts and sunflower seeds every day is good for health" has been deeply rooted in people's hearts. In order to further deepen the popularization of this health concept and bring better consumption experience to consumers, this year's "9.17 China Nut Health Week" activity was held in Lin 'an, Hangzhou.
9.17 event in this year has three highlights:
1. Step improvement of health concept
From the "A handful of nut seeds a day is good for health" proposed by the 917 event in 2016 to the "nut seeds are healthy food that everyone should eat in a fixed amount every day" proposed in 2020, to the concept of "Making healthy nuts beneficial to the people" proposed in 2023, marking that the nut industry is committed to breaking the price barrier. Through technological innovation, supply chain optimization and other means, make high-quality nut products with high nutritional value more accessible to the people, and truly realize the inclusion of healthy nuts. And every practitioner is regarded as the disseminator, practitioner and cultivator of this health concept.
Second, the industry opening week of new upgrades, new forms and new experiences
The opening ceremony of this year's 9.17 China Nut Health Week will be an innovative and diversified comprehensive event, which will not only integrate online and offline, but also contain rich content such as animation short play innovation, industry experts' wisdom collision, new hot products release and science and technology progress awards. Through this industry opening activity, not only can consumers feel the vigorous development of the nut industry, but also stimulate the whole society's concern and pursuit of healthy life.
Third, the pursuit and upgrading of healthy consumption experience
September is the peak season of nut product procurement, in order to better meet the majority of consumers on the consumption experience of nuts this health food, this year's "9.17 China Nut Health Week" activities will be held 2024 'national nut dried fruit, seasonal food new products, hot products collection and trading selection conference. With the increasingly diverse consumer demand for healthy food, the event will focus more on product innovation and differentiation. Exhibitors will bring their own unique nuts, dried fruits, seasonal food and other new products, hot products to meet the needs of consumers for taste, nutrition, health and other aspects.
We believe that this year's "9.17 China Nut Health Week" activity will not only benefit the people, but also help the sustainable and healthy development of the whole industry. The following is the detailed content of the event, please the whole industry and omni-channel business actively participate.