National tide brand, products build the future. On July 23, Hurun Research Institute and Shenzhen Yantian District released the "2024 Shenzhen Yantian District - Hurun Top 100 National Tide Brands". This is the first time that the Hurun Research Institute has released a list of popular brands in China.

National tide brand Top 100 release ceremony

National tide economy is already a trillion track, in 2023, the economic market size of National tide reached 2 trillion yuan, an increase of 9%. The cross-border collision and integration of domestic goods and "fashionable goods" have stimulated new hot spots in residents' life and consumption. The listed Chinese local brands that provide physical products, covering the industry of clothing, food, housing, transportation, personal care and other large consumer sectors, comprehensive consideration of brand hard power, social influence, innovation and other dimensions, selected the winning brand.

In the list of representative national tide brands unveiled in the region, Qiaqia Food, the head enterprise of China's nut industry, successfully made the list as the only enterprise in Hefei that won this honor. It is reported that since its establishment in 2001, ‌ has been committed to the production of nuts and other leisure food, ‌ its products are favored by consumers at home and abroad. ‌ since was established, qiaqia with "more fashion, ‌ happier" brand concept, ‌ successfully introduced including "qiaqia fragrant seeds" ‌ "qiaqia blue bag flavor melon seeds" ‌ "qiaqia yellow bag of nuts daily" and other main products, ‌ these products not only sold well all over the country provinces and cities, ‌ also sold to Asia, ‌, ‌ Europe nearly 50 countries and regions such as America.


It is reported that in addition to winning the regional representative national tide brand, Qiaqia Food also won the representative national tide brand of the food and beverage industry. On the road of brand internationalization, ‌ Qiaqia food shows its unique characteristics of national tide. Twenty years ago, Qiaqia used "the Flowers of War" in ‌ A Dream of Red Mansions ‌ as the theme of card collection culture, ‌ successfully integrated traditional cultural elements into modern marketing, becoming the representative of "the earliest wave of opening the tide of China". In addition, ‌ Qiacha has also worked with Louis Vuitton co-designer Vincent Du Sartel to design three international fashion gift boxes, ‌ combining Chinese culture with the romantic art of Paris, to convey the taste of China to the world. In 2024, Qiaqia was successfully selected as a favorite Chinese brand by foreigners, further enhancing its brand's international influence.