On July 11, the "Three Squirrels official wechat" public account released information that the three squirrels Zhenyang nut drink series products were officially launched eight months later, and have sold 11 million boxes and 250 million cans. Zhang Liaoyuan, the founder of Three Squirrels, announced that three squirrels and Zhen Yang entered the milk drink track together, believing that the track has the possibility of sales of 2 billion yuan in three years.
Zhang Liaoyuan said that the current market size of domestic plant protein drinks is about 140 billion yuan, but the total share of major plant protein drink brands is not more than 20%, and the remaining 80% are in the process of white brand regionalization. Zhen Yang will really become the three squirrels of the cooperation, the first thing to be implemented is how Zhen Yang to complete 3 years of sales of 2 billion yuan.
Zhang Liaoyuan said that in the next three years, the three squirrels will deeply cultivate the supply chain, and the cooperation with Zhenyang is an important part of the ecological end. The cooperation between the two parties may bring the nut milk segment to the market and consumers quickly.