On September 8, the annual high-profile "9.17 China Nut Health Week" was grand opened in Lin 'an District of Hangzhou.
At the event, Zhang Liaoyuan, executive chairman of the nut and fruit Professional Committee of the China Food Industry Association, director of the organizing committee of the 9·17 China Nut Health Week, founder and CEO of Three Squirrels, said that in foreign countries, nuts are part of the dietary structure, equivalent to the main grain, per capita consumption of up to 2.5 kg, and China treats nuts as snacks and gifts. Per capita nut consumption is only half a jin, China's nut market still has a lot of room for improvement.
Zhang Liaoyuan said that at present, China is in the era of rational upgrading of consumption. First, urbanization has brought about major changes in the population structure, which has promoted the penetration of retail industry into the community scene. Second, digitalization has promoted the continuous differentiation of online e-commerce. Third, the logistics efficiency brought about by the transportation network has been greatly improved.
In this context, Zhang Liaoyuan believes that the core of making nuts accessible to the public is to make nuts a dietary necessity, remove the high brand premium, and promote classified sales. In addition, innovation is implemented in the whole chain such as planting, processing, logistics, and sales models, so that more consumers can buy better nuts at lower prices, and truly popularize the high-end and healthy category of nuts to the public, and finally realize that everyone can afford it and can buy it everywhere.以上翻译结果来自有道神经网络翻译(YNMT)· 通用场景