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Let healthy nuts benefit the public, and Qiaqia show off with a number of blockbuster new products in the "9.17 China Nut Health Week"

Pubtime:2024-09-12Author:Source: Hits:

The 9.17  China Nut Health Week has been successfully held for seven sessions since it was held in 2016, with a cumulative audience of more than 600 million people, so that the scientific dietary concept of "a handful of nuts and sunflower seeds every day is good for health" has gained popularity.

The activity of 9.17  China Nut Health Week is the annual event meeting of the nut and fruit industry, Qiaqia rely on years of in-depth cultivation of the nut industry, accurate analysis of industry trends, innovation to provide consumers with a better experience, with the industry momentum and opportunities to create more industry impossible.

Over the years, Qiaqia food, as an active participant in the event, has actively promoted the nutritional value of nuts and the concept of a healthy diet. In 2023, the White Paper on Nutrition, Health and Nut Intake of Chinese Residents, supported by Qiqia Public Welfare, will be officially released to provide scientific nut collocation knowledge and practical guidance for the industry and consumers, enhance residents' scientific nut consumption habits and consumer confidence, and further promote the upgrading and high-quality development of China's nut industry.

In addition, Qiaoqiao Food has been committed to the nutrition and health construction of national nuts for a long time, insisting on promoting the value of nut categories, popularizing the nutritional and health knowledge of nuts for the people, and promoting the improvement of lifestyle and public health through promoting the concept of nutrition and health.
Qiaqia-love interpretation of new wonderful presentation

In the new product launch session of "9.17 China Nut Health Week", as an important nut industry enterprise, Qiaqia uses the creative sitcom "Happy is Qiaqia, the Red building makes the Mid-Autumn Festival", with the red building as the background, so that consumers can deeply understand Qiaqia brand and its products in a pleasant and immersive situation.
The new product launch mainly shows: Qiaqia xi Linmen nut gift, Qiaqia fu Linmen nut gift, Qiaqia nut gift, Qiaqia nut gift, Qiaqia yi melon seeds, Qiaqiahi melon seeds, Qiaqia xi melon seeds, Qiaqia xi melon seeds, Qiaqia xi peanuts, etc., not only to meet the festival gifts, but also in the daily taste, more scenes to share happiness.



Qiaqia X WU Fang Zhai light sweet nuts glutinous Moon gift box

In the Mid-Autumn Festival approaching, Qiaqia-expand the Mid-Autumn Festival gift-giving scene, the united Wu Fangzhai to create a new nut + rice skin moon cake, the craftsmanship of inherits the traditional ancient process, the filling is full of selected nuts, the ice skin is soft and glutinous like chewing moon, the rice flavor is rich and light sweet. The design of the national style gift box is classical and exquisite, and there is a festive atmosphere to meet the new needs of people's Mid-Autumn Festival gifts!

Exploration and promotion of eating scenarios based on the nutritional value of nuts
In the "9.17 China Nut Health Week", Qiaqia specially invited Zheng Ye, Chief Growth Officer of Nielsen IQ, to release the report "Exploration and Promotion of the Use Scenarios based on the Nutritional Value of Nuts", affirming that the benefits of nuts are in line with the current consumption trend, and effectively meet the functional and emotional needs. And from the breakfast scene, Western cuisine, outdoor scene, fat reduction fitness and other new scenes to discuss the future scene and demand of nut category.


With the increasing diversification of consumers' demand for healthy food, Qiaqia will continue to innovate and create differentiated products to provide consumers with a better consumption experience. At the same time, Qiaqia will continue to strive to promote the concept of nutritional value and healthy diet, and contribute to the comprehensive construction of a healthy diet structure in society.