Continuously update the market method of play, now snack brands focus on joining the health echelon.

Recently, Three Squirrels announced on its official microblog that its new high-end nourishing food brand - “Oriental Face” is officially online. According to Three Squirrels, the brand is positioned to “provide professional, convenient, fashionable, one-stop good food”. According to Three Squirrels, the brand is positioned to “provide professional, convenient, fashionable, one-stop nourishing food”, and has launched new products such as autumn pear cream and sucrose-free soymilk powder.

Through browsing the e-commerce platform can be found, at present, “Oriental Yan Sang” brand related products have been shelved three squirrels Tmall, Jingdong, jitterbug platform flagship store, and “Oriental Yan Sang” as the keyword in the three squirrels Tmall flagship store search, the query gets In addition to soybean milk powder, autumn pear cream, there is another bird's nest porridge. The price of new products, three squirrels Tmall flagship store 25gx16 specifications of soybean milk powder priced at 18.9 yuan, 10gx21 specifications of 100% pure pear cream priced at 19.9 yuan, 252g / box of bird's nest porridge single box priced at 11.9 yuan.

In order to set off a splash in the healthy track, three products under the “Oriental Face” of the three squirrels played a pure ingredients and low-fat label. According to the three squirrels Tmall flagship store, the Oriental Face Soymilk Powder “specially added prebiotics”, “0 added sugar”, “0 trans fatty acids”, and 1 bar (25g) The calorie content of one bar (25g) of soymilk powder is about 104.16kcal, which is lower than the calorie content of 185.5kcal of one apple (edible portion) (calculated based on the calorie content of the edible portion of 100g of apples of about 53kcal, and one apple of about 350g). In addition, the introduction of “pure formula” also appeared in the product details page of 100% Pure Pear Paste and Bird's Nest Porridge, in which 100% Pure Pear Paste was labeled with “Rejected Honey & Sugar” and “Rejected Thickener” features, while 100% Pure Pear Paste was labeled with “Rejected Thickener” features. “The bird's nest porridge is characterized as “1 bowl of calories equivalent to 1 apple”.

At present, three squirrels is through the online and offline channels of multiple force, for enterprises to explore the direction of health to create more possibilities. A few months before the launch of the new “Oriental Face” brand products on the e-commerce channel, Three Squirrels announced in the release of the new store matrix of the company's offline stores that “the new store focuses on high-end, differentiated, and healthy,” and mentioned that “The refurbishment rate of the entire store will reach more than 60%, such as more butter baking, healthier and more nutritious Chinese tonic, more high-end children's healthy snacks, as well as more rationed packages and more uniform price bands.”

In addition, focusing on the concept of “food and nutrition”, three squirrels another recently established Anhui squirrel food and nutrition Food Co. According to the national enterprise credit information publicity system, the new company's legal representative is Yan Xiuguo, registered capital of 5 million yuan, wholly owned by three squirrels Co.

According to the “2024 Jingdong Food and Beverage Health Trend White Paper”, in the “consumer attitude”, adjusting the diet is the most important means of obtaining health, and 94% of users have the intention to purchase healthy food. In this context, aiming at the health of the track not only includes three squirrels, to grasp the food health of the wind mouth is also a common strategy of many casual snack companies.

This year, Liangpin Puzi released a new brand value proposition, “natural and healthy new snacks”, centered on the concept of “five reductions” (i.e., “salt, sugar, fat, oil, food additives”), and listed the salt and preservatives reduction products. The company has launched products such as wild bamboo shoots with reduced salt and preservatives, crispy pancakes with zero trans fatty acid, and toast with a shelf life of 60 days and zero preservatives. Meanwhile, Liangpinpu also said it plans to launch more than 100 upgraded healthy snacks throughout the year, covering core categories such as pastries and cookies, vegetarian food, and dried fruit and preserved fruit.

In addition, Laiyifen also disclosed in the 2024 semi-annual report, in terms of snack health, the company puts forward a new proposition of healthy snack brand, advocating low sugar, low fat, low calorie, low salt, low GI five-low healthy snacks standard, during the reporting period, for the urban white-collar population focusing on personal health, the company developed more than 40 models of healthy and light burden series of snacks, to better meet the differentiated consumer needs of different groups of people.

When the face of health trend to create new opportunities to become a snack industry consensus, the brand for the field of short-term heat to follow up and long-term thinking in the layout is also advancing. For snack food enterprises, the new consumer trend is both a challenge and an opportunity.