On October 4, the 2-day Bubble Island Music and Art Festival East China Station came to a successful end. The SOSO stage of this event was exclusively titled by Qiajia Foods, gathering many musicians to sing happily.




  For young people, music festivals are becoming a new way of life. The cooperation with Bubble Island marks the first time for Qiaqia Foods to enter the music festival market, which is an important milestone for the brand's rejuvenation strategy.




  At the festival site, Qiajia Foods set up an exclusive “happy gas station” - Qiajia brand creative exhibition area, the site popularity is bursting, Qiajia melon seeds, nuts, nut milk and other explosive products in short supply. Qiajia in the scene also added a trend of interesting giant melon seeds “card” device, customized melon seeds inflatable sofa spread all over the field, creative and thoughtful products, attracted the fans in front of the Qiajia booth in a long line, become a bright line of scenery at the music festival site.




  In order to let the music fans further experience the happy brand culture, Qiaqia launched a variety of interactive games. Among them, the two-day-long 100-people melon seeds competition set off a registration frenzy, in which participants enjoyed the music while experiencing the fun of getting high on melon seeds and competing with each other in terms of speed and skills, relaxing both physically and mentally.




  Over the years, Qiajia Foods has focused on the “taste of happiness”, and while creating a “happy refueling station” for consumers, it has actively explored the interactive mode of playing with young people, and is committed to subverting the stereotypical image of traditional snacks. This time, by entering the music festival, Qiajia Foods and music fans from all over the world have established a common music memory and emotional connection, realizing the “two-way running to” with young people.