October 29, this year, during the double 11 period, three squirrels in its Tmall flagship store to the public announced the convenience of instant food “super big wrist”, healthy light food “dragonfly coach”, and the new style of nourishment “Oriental Yan research life” three new category brand series of new products. “Three new categories of brands of a series of new products, these categories of brands will soon open a comprehensive channel marketing program.
According to three squirrels, different from the past new brand independent incubation path, this multi-category brand concept with the help of the online digital capabilities of the whole area, in the full data research, multi-category brand parallel promotion of the incubation, oriented to the more vertical segments, trend areas of the depth of the development. This move can fill some of the category vacancies of Three Squirrels as a full-category operating brand, broaden its existing category map, and provide consumers with richer, more diversified, differentiated and specialized shopping choices.
Among the newly launched brands, “Super Big Wrist” is a new brand of professional instant food created by Three Squirrels, which centers on “bigger size and more ingredients” in product development. In terms of product development, “Super Big Wrist” focuses on “bigger size and more ingredients” to ensure that each product can form a distinctive differentiated competitive advantage in the market. “Dragonfly Coach” is the first new category brand of Three Squirrels to meet with consumers, with mass fitness and healthy meal replacement scenarios as the entry point. The subsequent product planning of “Dragonfly Coach” will launch a series of high-end cost-effective popular light food products, but also the category advantage of nuts in the field of light food to focus on radiation, focusing on the creation of granola baking oatmeal, meal replacement shakes, oatmeal bars and other new products.