On October 26th, the 19th Asia Brand Ceremony, sponsored by Asia brand, a professional brand evaluation organization, and co-sponsored by China Association for Asian Economic Development, Belt and Road Chamber of Commerce, ASEAN-China Chamber of Commerce, was held in Beijing, with political and business leaders, authoritative experts, industry leaders, media and other leaders and guests attending the event to witness the brilliant charm of Asia brand. Leaders and guests from all over the world, such as political and business leaders, authoritative experts, industry leaders, media professionals, etc., attended the event to witness the brilliant charm of Asian brands. By virtue of the quality power of the whole industrial chain, the brand power of household name, and the ubiquitous channel power, China Qiaqia once again made the list of Top 500 Asian Brands with a brand value of 52.678 billion, which fully explains the brand influence of Chinese nuts in Asia and even on the world stage.

Qiaqia Foods was honored as one of the Top 500 Asian Brands 2024 (Certificate)
In the context of global economic integration, brand competitiveness has become an important standard to measure the comprehensive strength of enterprises. This year's ceremony gives full play to the professional advantages, and considers the performance of enterprises and brands in multiple dimensions, such as brand building, technological innovation, and market development.

Qiaqia Foods was honored as one of the Top 500 Asian Brands 2024.

Ms. Yao Yalan, Head of Marketing and Branding Center of Qiaqia Foods, was invited to receive the award.
As one of the earliest and most successful brands in China, Qiaqia's products sell well in nearly 50 countries and regions in Asia, Europe and the United States, and are loved by consumers at home and abroad. Meanwhile, it is also the official designated product of this year's ceremony, capturing the taste buds of many guests.

The official product of 2024 Asian Brand Awards--Qiaqia.
Since its inception, Qiaqia has taken “quality manufacturing of delicious nuts, sharing happy moments” as its mission, and through deep plowing of the whole industrial chain construction, iterative upgrading of product technology and promotion of the introduction of industry standards, to promote the industry's high-quality development and industrialization of nut preservation technology, and reached a strategic cooperation consensus with the authoritative international organization in the nut industry, INC (International Nut and Dried Nut Association), to connect with the industry and to promote the industry's development. Strategic cooperation consensus, connecting the international development of the industry to bring new opportunities. On the channel side, Qiaqia has made an omni-channel layout, promoted channel plowing and channel sinking, and expanded new scenes such as catering, tea and snacks retailing, controlling nearly 400,000 terminal outlets, so as to achieve ubiquitous and ubiquitous at all times.

Participants tasted the products on the spot
On the brand side, Qiaqia creates three major IPs around the core of consumers to continuously spread the “happy flavor”: the first transparent factory in the industry broadcasts live globally, letting the world see the good quality; sunflower garden tours lead consumers to trace the raw material bases; and Qiaqia dance leads consumers to enter the healthy melody. In addition, in the global New Year's Eve, China Brand Day and other major festivals, Qiaqia will also use overseas social media matrix, New York Times Square, etc. to continue to export Qiaqia brand culture to the world.

China Brand Day, Qiaqia on the New York Times Square screen.
Years of brand building, so that the brand value of Qiaqia year by year. 2023 and 2024 to 46.868 billion yuan and 52.678 billion yuan, respectively, continuously on the list of “Asia's top 500 brands”.
This year, Qiaqia has also been selected as one of the “2024 Chinese Brands Favored by Foreigners”, “National Trend Brands Represented by National Trend Regions”, and “Huapu Award”, the highest award of China Brand Festival. The highest award of China Brand Festival--Huapu Award, “National Business Card of the World”, Gold Award of China Tourism Characteristic Commodity Competition and so on.
Qiaqia 25 years, just for a handful of good nuts. The national brand Qiaqia takes a melon seed and a nut as a carrier, conveys the value of Chinese brand, shapes the image of Chinese brand, and hands out a shining Chinese business card to the world.