Recently, Three Squirrels issued a price adjustment letter, announcing that it decided to raise the ex-factory price of seven gift-boxed products by 10% starting from December 1 due to the increase in raw materials and labor costs of nuts during the peak season of New Year's goods. It was reported that the seven products were welcomed by consumers for their lower selling price and very cost-effective price, and the order volume exceeded the company's expectations.

“Price is the result of supply and demand.” Industry insiders told reporters that the price adjustment reflects the three squirrels in the face of the peak season of the year's goods to actively respond to the strategy, in the context of the overall supply and sales, timely adjustment of the price of low-priced products, help resource allocation, solid production profit level.

Reporter interviews learned that the price adjustment is not the mainstream choice of casual snacks enterprises. In the face of the upcoming peak season, more companies want to push new products, expand channels and other ways to strive to achieve good performance.