The Lunar Year 2025 is 12 days earlier than 2024, and the industry's New Year marketing cycle is compressed. At the same time, with the growth of consumer demand, the promotion of market competition and other factors, the market gift products are diversified, and the price of gift box products continues to fall, and the competition is fierce. Three squirrels based on the "full channel + full category" basic plate, this year's New Year's festival for the whole category of the whole population to be fully adapted, all channels continue to sell.
It is revealed that by the end of December 2024, the total sales of offline distribution channels have exceeded 1.8 billion yuan, an increase of more than 40%. As of January 2, 2025, the total sales volume of online traditional e-commerce channels is 840 million yuan; Short video e-commerce also achieved a lot, the cumulative sales of New Year goods exceeded 655 million.
In terms of representative hot products, three Squirrels launched a number of new gift boxes in the omnichannel, covering the full range of nut gifts, snack gifts, baking gifts, meat gifts, etc., and focused on creating a series of offline 9.9 yuan daily sales of exploded products and regional products. Taking offline distribution channels as an example, baking gifts were sold well through measures such as re-creation of exploded models, rich price belts, and regional customization. New products such as milk shredded bread Red box, butter cookie gift box, buffalo milk mille-layer toast gift box, nut peach cake gift box were launched. At the same time, for different regions of the Spring Festival gift custom attributes launched regional custom gift boxes, such as sea duck egg yolk crisp double gift, high calcium milk toast double gift, semi-cooked cheesecake gift box double gift, the overall order volume of offline baking gifts during the New Year Festival has exceeded 110 million, of which butter cookie gift box sales exceeded 10 million.
It is worth mentioning that in the offline business super channel, the 9.9 yuan intensive display area created by three squirrels with sunflower seeds and peanuts as the core representative has driven the continuous growth of New Year's daily sales, which has now covered tens of thousands of terminal display outlets. In addition to 9.9 yuan pecan flavored melon seeds, caramel flavored melon seeds, garlic peas, continue to launch a series of New Year products such as fragrant melon seeds, beaster melon seeds, hickory peanuts, garlic peanuts, dried mango, among which note that the sales of melon seeds peanut series has exceeded 100 million yuan.
Online traditional e-commerce channels, in addition to the in-depth layout of the explosive nut ceremony, the gift line is also expanded for the whole category and the whole scene of the food ceremony, and the new 100 snack gifts are planned, including the vitality fresh stew gift box, the sauce beef gift box, and the hawthorn juice gift box, which are deeply loved by consumers.

Short video e-commerce channels, through the head of cooperation, detonated 0 sugar egg Satjima, egg roll gift box, nut butter cookies, spicy gravy gift box and other gifts of the first wave of sales heat, monthly sales have broken 15 million.