The pace of the Spring Festival is approaching, "preparing New Year goods" has become a top priority. Nut products with its rich nutrition and delicious taste, in the New Year goods list, ushered in a consumption boom.
As a leading enterprise in the nut industry, Qingdao Wolong Food Co., LTD. (hereinafter referred to as "Wolong Nuts") enthusiastically participates in the "New Year's Goods Festival", focusing on the largest consumption feast of the year by introducing new products, optimizing supply chain, upgrading warehousing and logistics, and strengthening omni-channel collaboration.

New products come out one after another to meet diversified needs
In recent years, the "post-90s" and "post-00s" have gradually become a new force for New Year purchases, with their love and pursuit of new things, injecting new vitality into the traditional New Year goods market.
Unlike their predecessors, they not only pay attention to the taste, quality and nutritional value of the products, but also pay more attention to the innovation and uniqueness of the products. To meet the diversified needs of consumers to show their personality and share their happiness, Wolong Nuts launched a number of new products before the New Year shopping festival, including the 2025 Year of the Snake Nut gift box and a variety of flavored nuts.
Like the best-selling products of the New Year's Festival, the classic zodiac series "Happy New Year" gift box has been upgraded to 100% pure nuts, and the combination of nuts, white sugar and edible salt on the ingredient list makes consumers feel more at ease to eat.
Nut blessing gift, nut honor gift, nut gold gift, nut joy gift, rich and full, family happiness and other nearly 100 gift boxes, have also been comprehensively upgraded, the design is more beautiful, the ingredients list is cleaner, and fully consider the health of the product. These gift boxes are not only suitable for holiday gifts, but also an excellent choice to express wishes and care. It is worth mentioning that to meet the needs of personalized customization, Wolong also cooperated with a number of aIn addition, to meet the consumer's higher demand for novelty, unique and personalized experience, Wolong New spicy Turkey almond, mustard macadamia nut, fragrant tomato cashew, crab roe cashew, spicy roasted mixed nuts... A variety of flavored nuts, these new products not only retain the delicious and nutrition of traditional nuts, but also integrate a variety of unique flavor elements, providing more options for Spring Festival reunion.
Product supply optimization to ensure market stability
During the New Year shopping Festival, the market demand surges, and product supply becomes the key to whether the brand can win the market.
In order to ensure the stability of market supply during the New Year shopping Festival, Wolong has carried out raw material procurement and production plans in advance to ensure that products can be launched in time and meet market demand.
Wolong always adheres to the concept of selecting high-quality global origin and selecting good raw materials to ensure the high quality of products from the source. For example, in the western United States, where top pistachios are produced, Wolong deeply customized cooperation with raw material farms to achieve direct sourcing of raw materials; Choose high-quality cashews from Vietnam's natural red soil to ensure that the product is fresh and sweet; Hazelnuts are selected from the world's best origin in Turkey, strictly sifted 11-13mm specifications of nuts; Among the many almond varieties, Wolong selects high quality NPX specifications... This strategy not only guarantees quality and taste, but also demonstrates the brand's great importance to the source of raw materials and its commitment to consumer health.
Secondly, Wolong has optimized the production process and production line layout. The advantage of self-built factory allows Wolong to control the whole production process; Light processing technology, lock the nutrition of nuts while retaining its original mellow flavor. It is worth mentioning that Wolong has also optimized the layout of its production lines according to product characteristics and market demand to improve production efficiency and product supply.
In addition, through the establishment of a sound quality management system and testing process, Wolong ensures that the quality of each batch of products is stable and reliable. The continuous optimization of product supply provides a strong guarantee for the Chinese New Year goods Festival market in Wolong.

Warehouse logistics upgrade, improve distribution efficiency
Logistics distribution has become another key factor in the brand "New Year goods Festival" market. To this end, Wolong has carried out a comprehensive upgrade in warehousing logistics to improve distribution efficiency.
Wolong has established a modern intelligent warehousing and logistics center, implemented WMS systematic warehousing and logistics management, and cooperated with sales models to support B2B, B2C, B2B2C and other multi-scene logistics distribution to achieve logistics intelligence.
Compared with the traditional warehouse, the intelligent three-dimensional warehouse of Wolong uses multi-layer shelf design, makes full use of vertical space, has larger storage capacity, and can monitor the inventory in real time, master the cargo information, and can quickly and accurately carry out inventory management, and escort the high demand for New Year nut products.
In addition, Wolong has optimized its logistics distribution network. Through long-term partnerships with a number of logistics companies, Wolong ensures that products reach consumers quickly and accurately. At the same time, Wolong also optimizes and adjusts its distribution network according to market demand and logistics conditions to improve distribution efficiency and service quality.
Strengthen the tracking and monitoring of logistics information, through the perfect logistics information system and tracking process, Wolong can grasp the logistics situation of products in real time and solve possible problems in time. This not only improves the reliability of logistics services, but also enhances consumers' trust in the brand, providing a more convenient shopping experience for the New Year shopping market.

Online and offline collaboration to achieve all-channel coverage

In the face of the rapid replacement of new retail formats and new models, Wolong realized very early on that it is necessary to integrate and complement online and offline, carry out an omni-channel layout, and let the "big, natural fragrance, really simple" Wolong nuts enter thousands of households.

We can see that Wolong has built a complete online e-commerce sales network, which not only covers traditional e-commerce platforms such as Tmall, Jingdong and Vipshop; It has also settled in live streaming e-commerce platforms such as Tiktok, Kuaishou, and emerging social e-commerce platforms such as Dewu App and Youzan Mall. Combined with the marketing activities of the New Year goods Festival on various platforms, we provide consumers with nutritious and delicious high-quality New Year goods.
Offline, it has entered the national traditional stores, modern and international KA and convenience stores, community stores, etc., and established a long-term strategic cooperative relationship with well-known domestic KA stores. In the Spring Festival of 2025, the Spring Festival with the theme of "Golden Snake Welcome Spring, Wolong Polite" is displayed in a number of KA stores and key stores across the country.
The scene shopping atmosphere, with the detailed explanation and quality service of professional staff, provides customers with an intuitive and practical shopping experience for the New Year.
The in-depth layout of Wolong nuts during the New Year Shopping Festival not only shows its keen insight and innovation ability of the market, but also reflects its deep understanding and satisfaction of consumer needs.
In the view of the industry, through the introduction of new products, optimize product supply, upgrade warehousing logistics and omni-channel coverage and other measures, it is evident that Wolong Nuts are fully prepared during the New Year festival. Looking forward to the future, in the process of continuing to adhere to quality and innovation, Wolong will bring consumers more healthy and delicious choices and surprises.