On May 20, coinciding with the “China Student Nutrition Day”, the public welfare action of “Let children run happily” initiated by Qiaqia Foods, the Heilongjiang Provincial Committee of the Communist Youth League, and the Heilongjiang Provincial Youth Development Foundation was held in Tailai County of Qiqihar City, Longjiang County, Gannan County, and other places in Qiqihar City, Longjiang County, Gannan County and other places in Qiqihar. With the core concept of “high nutrition and good condition, running happily”, the activity sends care and support to the left-behind children in the countryside through the donation of nut products, cultural and sports materials and daily necessities, and helps them develop physically and mentally in a comprehensive way.
5.19km Charity Run: A Love Relay Across Regions
From May 12 to 19, 2025, on the occasion of the 30th anniversary of Huatai Group (parent company of Qiaqia Foods), Qiaqia Foods organized the “Qiaqia Happy Public Welfare Run”. The event was full of warmth and incentives: after employees completed the 5.19-kilometer challenge, the company would donate products of a certain value to rural schools.

Qiaqia Happy Public Welfare Running Activity.
At the headquarters in Hefei, at 7:00 a.m. on the shore of Nanyan Lake, in the early morning light, nearly 100 partners of Qiaqia Foods gathered here, and Qiaqia Chairman Chen Xianbao and Huatai Chairman Chen Dongmei took the lead to run. Everyone's pace is firm, with the footsteps outline a full of love “love circle”. 5.19 kilometers of the race, every drop of sweat is turned into a full of love and care of Qiaqia gift packages, will be sent to the village school. When the employees crossed the finish line, their faces were filled with a sense of achievement, they knew that their persistence would bring real help to the children in the countryside, and every donation carried full of love and blessings.
During the event, field staff also responded positively and synchronized the “cloud running” by uploading records through offline running. This innovative initiative broke the geographical limitations, allowing more employees to participate in this love relay. Although they are in different places, their love has transcended the region, converging into a powerful warm current to help the rural children. 5.19 kilometers is not only the distance, but also the temperature, which measures every employee's pursuit of health, and marks the initial heart of Qiaqia Foods and Qiaqia employees to feed the society.
5-20 love landing: from sweat to the warmth of the gift bag delivery
On May 20, the next day after the public welfare run, Qiaqia Foods, together with Heilongjiang Provincial Committee of the Communist Youth League and Heilongjiang Youth Development Foundation, sent the gift packs of nuts donated by Qiaqia Foods, together with cultural and sports materials and daily necessities, to Qiqihar Tailai Special Education School, and gave the children the help of “Happy Running, Nutritious Growth”.

Love donation.
The staff sent a copy of the supplies to the children's hands, but also with the children to play together, singing warm songs. The songs were full of love and hope, echoing over the campus for a long time.
At the same time, “Qiaqia let the children run happily” public welfare action in Qiqihar City, Tailai County, Longjiang County, Gannan County and other places to spread. Through material donations, nutrition classes, and the creation of “Nut Hope Hut” and other innovative initiatives, a favorable environment for the physical and mental health development of left-behind children in the countryside has been created.
Trinity: Let Healthy China take root in rural soil
Since 2024, Qiaqia, together with Heilongjiang Provincial Committee of the Communist Youth League and Heilongjiang Youth Development Foundation, has set up “Qiaqia Nut Hope Hut” in primary and secondary schools in Helen, Yanshou, Wangkui, Suibin, Luobei, Tailai, Gannan, and Longjiang counties, covering nearly 1,000 children in rural areas. The project guides children to establish scientific dietary concepts through the trinity mode of “product experience + nutrition classroom + cultural and sports assistance”; at the same time, with cultural and sports activities as a link, it organizes jump-rope competitions, book-sharing sessions, etc. to enrich the after-school life of rural children and help them run happily.
As an enterprise practicing social responsibility for a long time, Qiaqia Foods has always been adhering to the concept of “Qiaqia's benefits come from the society and return to the society”, and has enthusiastically participated in charitable and public welfare undertakings, with a cumulative total of more than 100 million yuan of donations and contributions. Data show that in education, it has invested more than 20 million yuan in public welfare funds to help build hope elementary school, set up education funds and carry out nutritional science popularization projects. In the future, the enterprise plans to expand the scope of public welfare to more underdeveloped areas across the country, and promote the “Healthy China” strategy to take root in the countryside.
Through continuous innovation of public welfare mode, Qiaqia Foods has paved the way for diversified development for rural children, and set up an industry benchmark for the practice of corporate social responsibility.