This National Day holiday, a novel leisure trend quietly emerged across major cities—stepping into shopping malls or tourist attractions to participate in a fun and relaxed QiaQia Sunflower Seed Cracking Competition became a new choice for holiday entertainment among many citizens. On the first day of the holiday, QiaQia's nationwide sunflower seed-cracking city challenge successfully took place in Beijing, Hefei, Chengdu, Nanning, and other locations. The event garnered over 80 million impressions that day and trended on local hot searches across multiple cities. The competition is expected to continue across 13 cities nationwide throughout the National Day holiday period.