On the 24th, the Australian Ningxia Chamber of Commerce and Ningxia Shenghouji Food Co., Ltd. (referred to as “Shenghouji”) held a partnership signing ceremony in Yinchuan City. According to the agreement, the Australian Ningxia Chamber of Commerce will establish a long-term, stable strategic partnership with Shenghouji to procure its food products for distribution in the Australian market.

Officials from the Ningxia Federation of Returned Overseas Chinese and the Ningxia Council for the Promotion of International Trade, who attended the ceremony, stated that this collaboration exemplifies Ningxia enterprises leveraging overseas chamber resources to expand into international markets. It will inject new momentum into the internationalization of Ningxia's food industry and revitalize China-Australia economic and trade cooperation.

The Australian Ningxia Chamber of Commerce serves as a vital bridge for economic and trade exchanges between Ningxia and Australia, uniting Ningxia-born business professionals in Australia and enterprises committed to China-Australia cooperation.

Peng Zaili, President of the Australian Ningxia Chamber of Commerce, remarked: “This collaboration with a local Ningxia enterprise marks a new chapter in our chamber's efforts to assist Ningxia companies in expanding overseas. We also look forward to helping more businesses tap into international markets and reach the global stage.”

Shenghouji, a leading enterprise in Ningxia's food industry, has specialized in snack foods like broad beans and peanuts for years. Its portfolio includes over 20 categories and 100 varieties of signature products—such as “Country Bean,” “Goji Power,” and “Goji Effect”—which are popular nationwide and gradually gaining traction in international markets.

A representative from Shenghouji remarked at the signing ceremony that this partnership represents a crucial step in the company's international expansion strategy. Leveraging the Chamber's resources and channels, Shenghouji aims to introduce Ningxia's premium snack foods to broader overseas markets.

This agreement formalizes the collaboration between Shenghouji and the Australian Ningxia Chamber of Commerce. Moving forward, both parties will engage in deep cooperation across product trade, industrial synergy, and brand co-creation, jointly writing a new chapter in Sino-Australian food industry collaboration.