Recently, Shanghai—The “2025 FMCG Matchmaking Forum and Golden Product Awards Ceremony” was grandly held in Shanghai. Laiyifen, a leading domestic snack brand, secured the “2025 Best-Selling Golden Product” award for its flagship product “Century-Old Walnut Kernels,” recognized for its outstanding market performance and consumer acclaim. This honor not only affirms the product itself but also serves as authoritative recognition of Laiyifen's “Fresh Snacks” strategy and its comprehensive quality control capabilities across the entire supply chain.

A Decade of Dedication: The Craftsmanship Behind a Gold Award Product

The award for “Century-Old Good Kernel Small Walnut Kernels” stems from Laiyifen's relentless pursuit of premium raw materials. Representing the brand's eleventh consecutive year of sourcing from Zhejiang Lin'an—China's “Hometown of Hickory Nuts”—this product strictly adheres to ancient traditions of “seasonal harvesting” and “white dew pole opening.” This ensures every nut reaches peak flavor during its natural ripening period.

Unlike industry norms prioritizing year-round supply, Laiyifen adheres to “seasonal-only sales,” guaranteeing absolute freshness through limited availability. Processing employs physical shelling and minimal processing, seasoned only with trace amounts of salt and sugar. This preserves the walnuts' inherent crispness and natural aroma, perfectly aligning with modern consumers' demand for healthy, guilt-free snacks.

Strategic Leadership: Setting a New Benchmark for “Five-Low Health” Snacks

This product exemplifies Laiyifen's “Five-Low” health standards (low sugar, low fat, low calories, low salt, low GI), demonstrating the brand's precise balance between taste and wellness. From sourcing premium fresh ingredients to innovative techniques like “technology-preserved freshness” and “packaging-locked freshness,” Laiyifen has established a comprehensive ecosystem for fresh snacks.

At the award ceremony, a Laiyifen representative stated: “The ‘Best-Selling Gold Product’ award is both an encouragement and a driving force. Laiyifen will continue to prioritize consumer needs, leveraging rigorous quality control and continuous innovation to lead the snack food industry toward healthier, higher-quality development.”

Seasonal Freshness: The Delicious Wave of Nut Renewal Season

Notably, coinciding with Laiyifen's annual September “Nut Renewal Season,” the freshly launched “Century-Old Walnut Kernels” took center stage in the brand's “Freshness Comes from Its Own Source” marketing campaign. The product also debuted at the “Future Snack Pod” exhibition booth during the recent World Design Capital Conference, conveying Laiyifen's fresh and healthy philosophy to a broader consumer audience.

This award reaffirms Laiyifen's successful strategy of driving product innovation through strategic initiatives, injecting robust momentum into its sustained leadership in the snack food market.