Due to supply shortages in major blueberry-producing areas such as Peru and South Africa, blueberry prices in the European market have continued to rise. In some areas, prices have even doubled, causing a shift in the market toward smaller packaging sales. It is expected that there will continue to be a shortage of blueberries in Europe in December, and prices will remain high. The significant impact of the El Niño phenomenon on blueberry production and quality has raised concerns about its potential continued effect on Peru's production in the next two seasons.