On June 18, 2015, second session of Forum on Market Promotion Work of 2015 China’s New Products of Nuts and Seeds was held by our association in Wuhu, Anhui Province.

More than 40 delegates from over 20 enterprises in China’s 9 provinces and cities, including Anhui, Zhejiang and Guangdong Province, attended this conference.

The conference was presided over by Weng Yangyang, executive vice president of our conference. She appointed that second session of Forum on Market Promotion Work of 2015 China’s New Nuts Roasted and Seeds Products will be held in late August, 2015 with the aim of providing service for enterprises’ expansion and communications, making improvement for shortages, and introducing new approach after the successful holding of  first session of forum on market promotion in 2015, through negotiations between work groups in charge of marketing and business work of our conference and relevant leading enterprises.

Zhang Xu, marketing director of California Field (Beijing) Food Co., Ltd which is the organizer of second session of forum on market promotion, made report on activity plans of the forum. During the forum, all representatives held warm discussions on propaganda of nutrition of plan, units and types of product release, on – site media interaction, guessing game, internet connectivity and other contents, expressed their opinions and suggestions and determined arrangement for meeting place. attendance, media invitation and costs. Moreover, the conference proposed the third session of Forum on Market Promotion Work of 2015 China’s New Nuts Roasted and Seeds Products, organized by Shanghai Laiyifen Limited Liability Company, will be held in mid December, 2015 in Shanghai.

Weng Yangyang, executive vice president of Nuts and Roasted Seeds Committee of China National Food Industry Association, put forward the following requirements. Firstly, there is a higher international level of domestic market of nuts roasted and seeds; Secondly, new challenges are faced with sales and marketing operation mode; Thirdly, there is a higher degree of market reality and rational consumption. Therefore, our market promotion is not only market behavior but also strategic behavior indicating occupying market throughout industry, with great significance, and the associations will work together to remove obstacles for market expansion. Thirdly, market promotion behavior refers to the act of jointly holding together for warmth, and our associations will take contractual spirit and good faith as supporting points, impose severe penalties on the enterprises seeking for (enterprise’s) own benefits and harming interest of industry, who should be denounced by the whole industry, according to provisions set out by Law of Food Safety.  Finally, effects of each forum should be taken into our consideration, like what related enterprises of the industry have learnt, what we’ve known from the media communications, and what our consumers have understood. If the above three problems can be solved, the marketing promotion would be successful.