The 2nd China Nut and Seed Product Market Promotion Conference in 2015 was held at the Doubletree Hilton Hotel in Beijing at 2:00pm September 14th.

Enormous supermarket dealers going in for raw materials and processing of nuts industry around the country such as Macao Erma, Wumart, Yonghui, Carrefour, Sunning, as well as the representatives of consumers, university students and medias from all over the country, amounted to more than a total of 300 units, together nearly 500 persons attended the promotion conference. The number of people involved in the promotion conference online and offline is more than 100,000.

The main contents of the promotion conference includes:

1. The analysis on the nut and seed nutrition as well as the changing trend of consumption condition in China.

2.The promotion of the new products of five categories of nuts and seeds: watermelon seeds, pine nuts, hickory nut, flavor nuts, and sunflower seeds. The main contents include the general situation, characteristics, nutrition structure, purchase, consumption and storage of the promulgated products.

3.The representative of large dealers of roasted seeds and nuts releases the latest trend of the changing market information in 2015.

4. Nearly 50 national, provincial and municipal network media interview and report on live.

5. Presentation, communication and negotiation of the new products on the spot.

6.Activities such as food knowledge prize quiz and games about the nuts and seeds are broadcasted on live through Internet。

The purpose of the promotion conference was to promote the nutrition knowledge of “a handful of nuts everyday keeps good health” to consumers effectively, which contributed to guiding consumers to scientific and rational consumption of nuts and seeds. In addition, it also pushed the enterprises positively to do a better job in boom season market.

Two major characteristics of marketing promotion conference are:

One is that it was the first time for the Roasted Nut and Seed Industry Association to hold market promotion conference among national industry associations. It was also the first time for the national industry of roasted seeds and nuts to hold large market promotion activities in Beijing