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CNSA Held Work Meeting for 2017 Sep. 17 China Nuts Health Day

Pubtime:2018-04-23Author:Source: Hits:

On Feb. 16, the “2017 Sep. 17 China Nuts Health Day” work meeting of the Specialized Committee for Nuts and Roasted Seeds of China National Food Industry Association (hereinafter referred to as CNSA) was held in Three Squirrels, Wuhu, Anhui Province. The meeting was presided over by Weng Yangyang, the Standing Vice Chairman of CNSA. Representatives from over 20 food enterprises ChaCha, Three Squirrels, Liyifen, BESTORE, as well as Fast FMCG department of Tmall Food attended the meeting to brainstorm for promotion and deployment of the Nuts Health Day.



On April 14 in the past year, the annual meeting of China Nuts and Roasted Seeds Industry was held in Hefei. Zhang Liaoyuan, President of Three Squirrels released the proposal for “Sep. 7 China Nuts Health Day” upon entrustment of CNSA, and delivered a speech to advocate the entire industry to, themed as nuts health, create a phenomenal holiday of the industry by integrating propagation, marketing and consumer, and let every Chinese know nuts are reliable and healthy snacks by authorized influence.



From Sep. 17 to 25 in the last year, activities of the first Sep. 17 China Nuts Health Day were carried out as scheduled. In this meeting, Zhao Gao, Senior Deputy President of BESTORE summarized activities in the last year. The entire activity attracted over 80 million person-times, made ideas of nuts health spread extensively and deeply, and popularized consumption experience of all people. Meanwhile, Zhao clarified that activities of this China Nuts Health Day would still carry out around three targets including industry open day, propaganda day for health of nuts and seeds food, and whole-people healthy consumption experience day of nuts and roasted seeds.


In the meeting, Three Squirrels, ChaCha, Laiyifen and Bestore, as well as Youth Work Department of CNSA delivered speeches as representatives. They offered suggestions for nuts health day in this year, including online resource integration, supported by offline experience activities, such as healthy running and competitive games. Participants approved the suggestions and discussed and optimized combining analysis and suggestions presented y representative of Tmall.













Weng Yangyang said “our slogan is a handful of nuts every day is good for your health. Therefore, the initiation of nuts health day, instead of creating a marketing carnival similar to Nov. 11, aims to spread ideas of “nuts health” to our consumers, and promote Chinese nuts market”. In the end of the meeting, representatives of food enterprises attended all said to cooperate with CNSA and make 2017 Sep. 17 China Nuts Health Day a success.