The Sept. 17 China Nuts Health Week proposed by the Specialized Committee for Nuts and Roasted Seeds of China National Food Industry Association (hereinafter referred to as CNSA) and initiated by nuts and roasted seeds industry in China launches on Sept. 16. It is known that since launched for the first time last year, over 100 million people participated in the event advocating nationwide healthy and scientific diets.

Nuts Health Week Starts Once Again

Weng Yangyang, person in charge of CNSA said currently China’s nuts and roasted seeds industry underwent unprecedented change under the innovation and transformation of economic new rural in China. With the improvement of people’s living standard, nuts and roasted seeds consumption upgrades, products upgrading speeds up, a d consumption demands in material, culture and spirits are refined; the new international marketing mode and traditional marketing mode collapse and integrate with each other; international degree of domestic nuts and seeds food market is higher and competition is increasingly fierce; with popularization of food nutrition knowledge and enhanced awareness of health care, people demand higher for nutrition and health. Under such as background, China’s nuts and roasted seeds industry founded Sept. 17 China Nuts Health Week under leadership of CNSA, which will be held from Sept. 17 to Sept. 25 every year.

Supervisory Department Will Issue Nuts Monitoring Report

As introduced, nearly 100 million participated in online and offline activities of the first Nuts Health Day event in 2016 to accept the diet idea of “a handful of nuts and seeds a day is good for your health”. The number of people influenced and social influence is unprecedentedly large. The event makes a milestone contribution to the society and industry.

The nuts health week event this year is of abundant contents. The opening ceremony was held on Sept. 16 in Hangzhou. During the event, China Food and Drug Administration (CFDA) issued nuts and seeds product monitoring report and policy interpretation in the first half year of 2017; CNSA issued economic operation report of China nuts and roasted seeds industry in 2016 and industrial analysis of 2017.

For consumers, online and offline consumption experience events are various. The online consumption experience activities this year are highly valued and greatly supported by multiple online platforms, and will be held on online platforms such as Tmall, Taobao, JD, YHD.COM, VIPSHOP, Suning E-commerce, Pinduoduo and Meituan Take-out to make full use of resource advantages of e-business food channel. The experience scale is unprecedented large, and level is extensive and in-depth. Participating enterprises will launch comprehensive, multi-level, individualized and abundant consumer experience activities.

It is worth mentioning that to allow consumers better experience good taste and health function, CNSA member companies jointly made 3000 gifts with different nuts and roasted seeds food to online platform to distribute on the first day of Sept. 17 China Nuts Health Week, so that consumers can taste.

Moreover, in the aspect of offline consumption experience, all processing enterprises, large-scale supermarkets, dealers, wholesale market and entity stores participated in can make comprehensive, multi-level, large-scale, extensive and deep publicity by promotion posters, TV, broadcasting POP display in stores, online and offline parcels, bags, packaging box (case) of products, or various offline channels. Enterprises can print the unified LOGO of the “Sept. 17 China Nuts Health Week” – “A handful of nuts every day is good for health”. All participators can carry out Q&A about nuts and seeds foods to consumers, or gift nuts and roasted seeds for free.