The Sept. 17 Nuts Consumption Experience Officers Selection was carried out nationwide from July 1 to July 9. This activity is one of the activities of Sept. 17 China Nuts Health Week guided by CNSA, organized by Sept. 17 China Nuts Health Week Organizing Committee and co-organized by Beijing Zhongjian Heguo Information Technology Service Co., Ltd., website of China Nuts and Roasted Seeds Industry and website of China Nuts and Roasted Seeds Industry Exhibition.

The organizers cooperated with 54 nuts and roasted seeds enterprises for the first time to jointly select 100 “Sept. 17 Nuts Consumption Experience Officers”. This activity aims to collect consumers comments in aspects of quality and taste of nuts and roasted seeds food and feed back to organizers through active propagation of the 100 experience officers, so as to more extensively promote the scientific diet idea of “a handful of nuts and seeds a day is good for your health” to the public and make nuts and seeds food benefit people, and meanwhile drive the sustainable and healthy development of nuts and roasted seeds industry.

The activity gained warm response from extensive consumers. The topics of “Sept. 17 China Nuts Health Week” and “Sept. 17 Consumption Experience Officers” on Weibo were braised over 1.7 million times, and over twenty thousand followers of WeChat Official Platform forwarded the activity. The free gift of 2000 Yuan nuts and roasted seeds package was a hit in both Weibo and WeChat platforms on July 10. The first 50 “Sept. 17 Consumption Experience Officers” were selected. Those people will become volunteers to propagandize knowledge about nutrition of nuts and seeds food to the public. Allow us to extend our gratitude toward 54 enterprises providing experience products and meanwhile to all consumers participating in the activity for vigorous promotion of Sept. 17 China Nuts Health Week.

This activity not only advertised the scientific diet idea of “a handful of nuts and seeds a day is good for your health” to the public, but more helped the industry to approach to the market and consumers and helped enterprises to accurately and effectively propagandize products and brands images, improve brand popularity and reputation, and enhance interactive experience between enterprises and consumers. In 2019, President Xi Jinpin pointed out earnestly that health is the most important factor for people’s livelihood; we could not build a well-off society in an all-round way without public health. The Sept. 17 China Nuts Health Week is the action we taken to implement the latest instruction of President Xi.

Sept. 17 China Nuts Health Week will surely become a grand gathering of China Nuts and Roasted Seed Food Industry, and an important event for nationwide health. Let’s work together under the guidance of President Xi’s instruction to run Sept. 17 China Nuts Health Week every year successfully and create a good life with healthy nuts; make the healthy nuts and roasted seeds food benefit people truly!