--- Great Success of 2019 Sept. 17 China Nuts Health Week

The event “Sept. 17 China Nuts Health Week” (Sept. 17 Event), under advocacy of CNSA sponsored by Sept. 17 China Nuts Health Week Organizing Committee and founded by leading enterprises in nuts and roasted seeds industry in China was launched on Sept. 17 in Shanghai after preparation for over half a year, and ended on Sept. 25. The event achieved full results and great success. The event expressed their gratitude toward all the colleagues for their hard work, and to people of all sectors of the society for their great support and active participation.

In the Sept. 17 China Nuts Health Week event, the “Sept. 17 Nuts Consumption Experience Officer” was held in the early stage. The views of two topics of “Sept. 17 China Health Week” and “Sept. 17 Consumption Officers” in Weibo exceeded 3.5 million, and nearly 20,000 people on WeChat Public Accountant Platform participated in topic forwarding. In addition to the influence of the first three events, nearly 300 million people participated in online and offline, and accepted the idea of “a handful of nuts every day keep you healthy”. It is held in combination with new demands and new trend of the industry and market, and generates vast social influence. Thus, the Sept. 17 Event this year shows the following new characteristics and new earnings.

I. The “Sept. 17” event is used as an important measure of the entire industry to practice “people’s livelihood emphasis and health first” for the first time; the concern of all sectors of the society, the full industry and domestic and overseas peers is larger than that in former events. The participants are doubled. The information amount is extensive and lasting, and strength, width and depth of propaganda are improved greatly. On the day of opening ceremony, over 100 million person-times online and offline participated in and accepted the diet idea of “a handful of nuts every day keep you healthy”.

II. To drive wonderful life with healthy nuts, totally 100 Sept. 17 nuts consumption experience officers were hired from the entire society, and certificates and the nuts and roasted seeds experience gift worthy of RMB 10000 Yuan were presented to 10 representatives of nuts consumption experience officers on the opening ceremony.

III. The new nuts products are abundant in the Sept. 17 event, and new flavor+ new variety + new scenery becomes innovation trend of products. 

During Sept. 17, all big enterprises will launch a large batch of new products, such as blue bag of ChaCheer, red bag sunflower seeds series and small yellow bag “daily nuts”; Three Squirrels launched four types of nuts with pacific rim flavors and styles; Laiyifen launched five new products concerning meal replacements and nutrition; True Love Food launched new products and True Love sunflower seeds products; Bestore launched mysterious new nuts products --- “nuts with sauce”; the unique natural colorful peanuts in Yunnan would be released to consumers during the Sept. 17 event with thick ethnic style. The new products launched during Sept. 17 Event this year would be put on shelf on online platforms of Tmall and JD as well as each shopping malls and stores. While those new products drive a wonderful life, consumers will experience the perfect combination of food, painting and sceneries. In a word, the “new flavor+ new variety + new scenery” becomes innovation trend of products. Deeply digging demands of consumers and carrying out product upgrading has become the common sense of the nuts industry for development.

IV. The industrial dialogue deeply discusses and analyzes and shares how would enterprises adapt to and lead the new trend of nuts consumption experience.

V. During the nationwide consumption experience week (Sept. 17 - Sept. 25), rich online and offline consumption experience activities become a hot trend for nationwide consumption experience. The sales volume of nuts and seeds food is on a steady rise.